Frito Lay, Inc
..., and continuous innovation is the name of the game in the highly competitive snack category. To create the loudest tasting, most fun snack on earth, Frito-Lay developed DORITOS brand 3D's Corn Snacks, a three-dimensional taste experience. A great product. The question was how to package it in a way that would compel consumers to buy repeatedly and regularly. IDI was chosen and decided to focus on what kids between the ages of 8 and 19 wanted next. Several important needs were discovered that had been undetected to that point. Four recommended structural package options came out of IDI's Discovery and Development processes. The package design solution Frito-Lay chose became GoSnacks - snacks in a package was designed for the "on-the-go" generation - a reclosable cap that doubles as a cup for easy sharing and a container that prote...