ads
...side. Her level of comfort is high because she is sitting Indian-style, and her left arm is bent upward with her hand touching her left shoulder. At first glance of the picture, it is quite obvious to see that the woman is thin and her skin is tan. The furry pink shawl is draped over her right arm. The catchy phrase “Skin by Jergens” is written to the left of the woman beside her left shoulder. White is a symbol of purity. In this picture, the woman’s background is white and grows darker as it gets farther from her image, showing us that she is angelic. She sits on snow and wears white boy-shorts and earmuffs. The obvious contradiction is that she wears hardly any clothes but she is in the freezing snow. In other words, the woman has so much purity that she does not feel the coldness on her skin, even though she is almost naked. It’s plain to see that there is winter-like weather in the picture due to the earmuffs and shawl. Another sign of the lady’s purity is her smooth skin that has no apparent flaws–no scars, scratches, or bumps. Her hair being pulled back shows how plain and pure, or faultless, she is to the audience; she has no curls or bangs to compliment the ponytail. The pink in the picture symbolizes a little girl–the whole Barbie ordeal. Even her eyeshadow, blush, and lipstick are a pastel pink that is used for Barbie’s name logo and car. According to this, the subject still possesses the innocence that young girls do when they play with their dolls. To those who look at the advertisement, she can cause no harm and is as innocent as a baby. The woman maintains a confident attitude. Instead of gazing away from the camera or being focused on another point, she looks directly into the flash, showing the audience that she is not afraid of any hardships. Also, it becomes evident that she is daring because she leans forward in a fearless manner. She does not smile or smirk, showing everyone her cockiness and awareness of her own beauty. The woman in the picture is definitely not afraid of posing half-naked in front of the world and she is completely satisfied with her image. Having confidence makes a person beautiful; that’s what the photographers want the audience to be persuaded to think. The wording in the ad helps to explain the reason for the woman’s bareness. It states that Jergens “...heals dry skin better than before to keep it beautiful.” In other words, because the model is a representation of what the lotion does for a person...