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... On-Hold Messaging is one of the most cost-effective tools you can use to promote your products and services, enhance your company’s image, and improve customer awareness. On-Hold Messaging also can be used to answer commonly asked questions and decrease call abandonment. And, there is no better time to deliver your messages than when a customer is waiting on hold. Enhance the image of your company and increase awareness with customized on-hold messages because when it comes to placing customers on hold, silence is not golden. Did you know…? • On average, seven out of 10 callers are placed on hold. - Inbound / Outbound • 85 percent of callers put on hold keep listening if there’s a message compared to the 88 percent of incoming traffic that will hang up when forced to hold. Of that 88 percent, 34 percent won’t call back. - Voice Response, Inc. • Nearly 90 percent of callers prefer on-hold messages to other options. - MaxiMarketing • 16 to 20 percent of callers make a purchase based on an offer heard while on hold...