Y not spell it correctly
...rst “word” a Y and not just spell out the word w-h-y could have been done as a quirky way to grab browsers attention. Everyone knows what word is implied because it sounds exactly like the letter chosen. But how does it help in the business aspect of the site? When searching on any engine whether it be Google or Yahoo when you ask it to look up “cheap cigarettes” this web-site is not even on the first few pages of search results. I feel that reason lies in a creepier aspect of marketing. When you search for “reasons why not to smoke” it also appears in the search results. This side step around proper English has at least doubled their possible client base. Now not only do they reel in the committed smokers they also could possibly pull some current smokers, hopeful quitters, off the fence and back onto their side. Because what is the main reason for smokers wanting to quit? It is not the health aspect of the argument it is the monetary reasoning behind it. Ask five smokers and you will always hear that cigarettes are too expensive and they wish they could quit. So this site pulls those smokers in with a linguistic gimmick and then offers them a reason not to quit, cheap cigarettes. I think that is brilliant. Not only is the first part of the address not linguistically correct the end is also questionable, no pun intended. Why don’t web address use punctuation? I could not think nor browse to find one. Yahoo.com advertises on their site and on television with an exclamation point but does not use one in their address, the same goes for Askjeeves.com. This to me could not be more of a phenomenon. I could not find an answer for this on the web but do have a theory. It makes it easier for potential users. I am not claiming to be the most internet savvy person on the net but the decision to not make people, especially new users and younger children, have to figure out how to type a question mark or exclamation point might have had a little to do with it. My mother could no...