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...in tuition and how it would directly affect their cost. Internal communication would result from a study made by the XYZ Gas sales department determining that they could increase their retail store profit base by giving out a small gift with a gas fill-up. The corresponding external communication would be the preparation of flyers, radio spots, advertisements etc. informing the public of this wonderful gift when you fill-up at XYZ station. 3. Six phases of the communication process 1. The originator or sender has a message or idea to share with an intended receiver. 2. The originator decides how he wants to get this message across. He chooses how the message will be conveyed and the content that will best fit his intended receiver. He encodes the message. 3. The originator or sender decides if the message is to verbal or written (channel) and through what medium (phone, memo, etc) will best suit the delivery of this message. 4. The message is sent and received by the intended party. The message must be received in order for there to be communication. 5. The intended receiver must understand (decode) the message. 6. The receiver communicates a response (feedback) to the originator, making the originator aware if the receiver correctly understood the communication. 4. Four guidelines to overcome communication barriers. 1. Understand your intended audience. Compose the communication with your specific audience in mind. 2. Make the give and take of communication a pleasant and encouraging, rather than negative, process. An atmosphere of open-ended communication without fear of negativism, will allow your audience to freely give their feedback. In addition, the fewer levels of hierarchy feedback has to travel through facilitates its forthcoming. 3. Make your communication as responsibly and forthright as possible. Is your communication fair, even-handed and ethical? Would you be embarrassed if your communication was put under scrutiny? 4. Communication should be efficient and effective. Information overkill in your communication is not needed, nor is providing too few details. Overkill or too little information will not help the give and take of communication 5. Miscommunication It was decided to have a lunch meeting rather than use the conference room for our monthly meeting. Reservations were made at a popular restaurant. We arrived, ordered and proceeded to eat and discuss all at the sam...