International Sales Investment
... 5 Company Targeted Sales Territory Goubuli is planning to establish its chain restaurants in France 2. ... Hotel and restaurant sales have grown steadily since 1994. ... - French government’s policy encourage foreigner investment in its country, in order to increase its economic development speed at the same time solve its high unemployment problem. ... 1 Sales channel: In China, whole sellers such as supermarkets are Goubuli’s quick frozen food’s biggest clients, but in France, our primary clients will focus on local Chinese Restaurants and Chinese supermarkets. ... 1 Objective: Setting sales objectives is a critical factor for directing sales activities and judging sales performance, so it must be precisely expressed and can be achieved. In the objective, market coverage, market share, and sales volume should be covered. ... 2 Strategy of sales: According to objectives, sales strategies will be formulated, in the primary stage, focus strategy can help us gain the sales volume, at the same time, we can build marketing strategy, aims to introduce Goubuli brand and our food to French people by high sales volume. ... 3 Sales Forecasting - As a new entrant, we use sales force composite method, it allows our salespeople project volume for customers in their own territory. - Customer needs: we can get feed back from our salespeople and distributors, what kind of dumpling sales best which will offer us very useful information for the next year forecasting. ... As one of the most widely used tools for our sales management, it is quantitative goals assigned to individual salespeople for a specified period of time, it is used to direct salespeople where to put their efforts. ... 5 Sales teams design: An effective sales team should be build to fulfil our objective, so at planning period, we will decide the number/ scale of our sales team, each salespeople’s title, and identify their regional responsible. ... Because our company is at the beginning period, so we only use the basic types of sales organization. ... 2 Sales territories: Effective territory design can help us saving cost and time, it also can offer efficient basis for evaluating and controlling (Simon Cooper, BA, MCIM, FInstSMM, 1997). ... 3 Communicating and Coordinating Sales department occupies a strategic position, sales department relations with other department influences the company’s reputation in the publics (Richard R. ... 6 Coaching and training In order to let our salespeople achieve improved job performance, a series training should be conducted to help our sales know our product, improve communication and negotiation skills, understand company norm and new policy, relevant marketing information etc. ... 3 Leading the sales force 3. ... Good leadership style can help us identify sales force needs and show reps the benefits of accomplishing individual and corporate objectives.