Marketing deimler chrysler
...g, where we can follow a diversity of models; describe and take into account the understanding of internal and external elements (SWOT- Strength, Weaknesses, Opportunities and Threats). Such characteristics relate to the planning process where the identification of needs and areas of attention are established. Once these elements are identified, one should be able to implement and relate the "creativity" process, leading to constant innovation and then, turning this processes into a cultural environment where entrepreneurship becomes part of it. In general, the three elements join in the planning process as phases or steps of a "Creative Process", starting from the Idea or the creative thinking, then clearing the idea to a pre-established solution or finding an opportunity. Then, the behaviour and attitudes that support and shape the innovative process that define the entrepreneurial mentality. Differentiation in Application: „Ï Creativity and Innovation are differentiated in application when "Management" and proper policies and culture exist in a company. The "management of creativity" leads to Innovation. The constant p...