tivo
...hole or describe), the steep rise in competitors and resulting product mix (Web-based TV, TV and home networking, etc. featuritis). (I personally haven't bought a Tivo for fear of becoming a TV addict). Tivo is best suited for people -- currently early adopters -- whose lives revolve around television and who find VCRs insufficient to support their TV habit. It's still just a "nice to have"... in an economy that can't afford that kind of spending. 2. From the standpoint of the networks, advertisers and cable/satellite companies: What do they want TiVo to be? They don't want Tivo to be another threat to their revenue streams, but rather a source of new revenue streams. The networks and cable/satellite don't want rampant pirating of their shows and for their programming efforts to be rendered useless (albeit by customers' own desired/personalized line-ups). Their billing scheme to wholesalers of content and ads is less justifiable the more Tivo becomes widespread. Advertisers don't want Tivo to cut their advert efforts by encouraging customers to skip their ads. 3. Fourteen months after product launch, sales of TiVo are very disappointing. Some elements of a plan of action are outlined at the end of the case. What do you think will be the outcome of this plan of action? What alternative plan of action would you recommend? The plan covers possible directions in product strategy (wi...