Marketing Sales Promotional
...promotion? There is no single universally accepted definition of sales promotion. Here, I used one of the most popular definitions of sales promotion. Given by Stanley M. Ulanoff in his Handbook of Sales Promotion. Stanley fines sales promotion as All the marketing and promotion activities, other than advertising, personal selling, and publicity, that motivate and encourage the consumer to purchase by means of such inducements as premiums, advertising specialties, samples, cents-off coupons, sweepstakes, contests, games, trading stamps, refunds, rebates, exhibits, displays, and demonstrations. It is employed as well, to motivate retailers', wholesaler; the manufacturer's sales forces to sell through the use of such incentives as awards or prizes (merchandise, cash and travel), direct payments and allowances, cooperative advertising, and trade shows. It offers a direct inducement to act by providing extra worth over and above what is built into the product as its normal price. These temporary inducements are offered usually at a time and place the buying decision is made. Summing up, Sales promotion deals with promotion of sales by the offer of incentives, which are essentially non-recurring in nature. This statement means that they often used sales promotion for proactive selling tool, but now they use is ...