market assessment in sh
...tal outlet number is about 400 in this city. However, SHHL is on the down trend in the past 4 years (value share decrease from 9.6% to 4.17%) due to loyalty dropped. From Camp, SHHL strength ．convenience・ (close to home, fast & efficient checkouts, easy and fast shopping) drives shoppers, especially career women, to choose HL instead of hypers, as people tend to lead a fast rhythm life in metropolitan city SH Another attribute of HL strength ．quality eliability・ builds trust with shoppers. It・s key opportunity is low satisfaction in layout and shelving arrangement. The shelving is massy and lack of equity, most shopper don't feel happy and satisfied while shopping in HL. Assortment is another weakness, hot SKU for famous brand is essential to meet assortment needs, but HL still not full distribute. On the other hand, a large number of low tier a...