contenpeory culture
...ood we should avoid and what is the best substitute. Also, different kinds of light exercise will be demonstrated in each issue. Such as exercise to keep our leg long and thin, or how to deal with large hips. The culture of exercise without exercise no longer exists. Although we can find many messages of getting fit in the magazine, it is interesting to know that we may never find any advertisement of those plans of treatments offered by beauty salon, which cover half of the content in other magazines. Just now we were discussing the important role of slenderness but we cannot find any of these attracting advertisement in it? Why was this occurring? This is because women are able to resist, challenge or reappropriate cultural goods and practice in order to fashion their own subjectivity. As we believe beauty is not naturally born with but achievable, we are encouraged to work on our bodies. From the theme of Cosmo girl- “we are brave new girl! “We may realize that women should not only concentrate on our body but also our mind. We should make wise decision and judge if it is worthwhile reading such advertisements. Beauty culture created by Cosmo girl concentrate not only on the outer beauty, but also the inner beauty. Style of youngster is clearly presented. We enjoy freedom and we want to be ourselves. The definition of brave new girl is to think positively, with inner beauty and own way of thinking. They need to have a good time and even life management. We will fight for our fantasy and dream. In order to introduce to us what is brave new girl, it will always introduce some celebrities sharing their way to success. For instant, Audrey yu, the legislative counselor and Li lai Shan, the first and only Olympic gold medalist of Hong Kong. They have shared with us the way to cope with difficulties and their habits. Development of an identity is the major developmental task during the adolescent period. These interviews provide us guideline of the development. It will easily reminds the readers of how to deal with problems during their identity development. Moreover, a silent revolution is going on which revels a shift from bourgeois or materialistic value to post bourgeois or post materialistic value dominated by individual freedom and personal unfolding. These values strongly emphasize non-materialistic goals such as personal growth and quality of life. (Inglehart, 1977,1990) we can also see this in Cosmo girl. It strongly emphasize on our style and quality of living. It chase for freedom, enjoyment of life; we fight for our dream. So the magazine often introduce different places to travel such as German and Montréal, what special features we can find other then just shopping. In order to improve our inner beauty, it also provide us with some information on table manner, and also some critical reviews on music and novels all over the world instead of just concentrating in local stuffs so to broaden our horizons. By giving us tips to improve both out outer and inner beauty, it reflect the complete picture of beauty culture in the nowadays-complex world. Many scholars said Young people are those who can pick up clues and convert message quickly since we have high critical skills and visual literacy. On the other hand, resist to the hard sell. Is it really the case of consumer culture? Let’s try to explain by the phenomenon shown in Cosmo girl. Most of the advertisements shown in Cosmo girl are about fashion and make up. This is mainly because the female body was consistently the reference point for the persuasion to consume. (Kilbourne, Mc Robbie) Also, in postmodern world, commodity production is based on the frantic economic urgency of producing fresh waves of ever more novel seeming goods. (Fredric Jameson) This result the never-ended creation of products. We can find list of new products in each issue, which increase the sphere of commodities. We have to introduce lots of new products and clothing in order to arouse and enthusiasm of girl to keep on systematic purchasing and organization of domestic objects, fashion and so on into a system of organized codes and model (Jean Baudrillard) which is just the representation of consumer culture in post modern world. Celebrities also add role to the consumption culture in the consumer religion explained by Eric voegelin and Jacques Ellul. Every one of us wants to look like those celebrities. There are times when we look at another who seems to be complete-whose satisfaction seems blissfully equal to their desire in these instances, we experience aggressive envy while female star is proposed as the ideal of feminine beauty. We can enter the sphere of the celebrity we admire by purchasing the make up or clothing they have. Mass media deepened the association between consumption and the stage and encouraged readers to adopt the look and style of the celebrities; advertisements selling products and presenting the idea that beautiful image could be purchase. These are all secondary myths of those beautiful images. People gain significance in the cosmic scheme of existence by engaging in a scared activity and actually penetrating the sacred realm itself- relate oneself to economy. As a result, we often saw celebrities such as Kelly Chen and Miriam Yeung as spokeswomen of different products. Other then consumer religion, we can also see the post-Fordism shown in Cosmo girl. Unlike before, we will only choose to buy those poor-quality cloths that cost as cheap as possible because of the poor economy. In Cosmo girl, we do not concentrate on low-price stuff. So we will never find passage about where to buy cloths on sale. We focus on uniqueness of fashion. We do not want to have clashes of cloth with others on the street as a result of buying mass production. We want to be special. This encourages the post-Fordism, which target on small scale and quantity product so to meet the ela...