Do Magazine Ads Tell Lies?
...rst sees this ad he or she notices a beautiful woman with clear skin. Using a woman with clears Phillips 2 skin convinces people that this product will clear their skin also. The woman is wearing a white blouse and the background is a very light blue to white gradient. This shows the viewer a clean and pure feeling. What the reader doesn’t think of is the airbrush and computer techniques used to make this woman have such a blemish free face. The woman has her hair up; this is so that the reader is only focused on the woman’s face without any other distractions. Too much clutter in an ad may draw attention away from the product trying to be sold. The woman is smiling with a happy and carefree look; this is for the reader to believe that this woman is happy with herself. Readers believe that the woman is wearing makeup and looking beautiful while clearing blemishes and preventing breakouts. Wearing makeup clogs pores; clogged pores cause blemishes and breakouts. This is not very healthy for a persons skin. The text for this ad says that it will clear and prevent blemishes and breakouts. The words clear and prevent are bold to catch the readers attention. Not having weasel words like “new” and “helps” gives the reader some reassurance about the product. If the words were in a smaller font the message would not be as effective. Skinclearing is in all caps; this is done to also grab a reader’s attention. Most makeup is used to only cover up unwanted blemishes and breakouts. This will usually make the blemishes worse. Neutrogena is stating that their makeup also clears skin. Young women use all kinds of products to improve the look of their skin. Using makeup while improving the condition of their skin is something worth looking at. The text “dermatologist proven” is used to help assure women that this product is not faulty. The words are again put in bold for a more noticing and dramatic effect. Phillips 3 A picture of three different types of this makeup is presented. This not only gives the reader an idea of what the product looks like, but also gives the readers choices in product selection. All people are different and this product is giving their buyers different options. This gives the product a bigger audience. The product gains a bigger audience because some people do not wear power or some people do not wear concealer. When a reader looks at this ad they se...