Leadership in Dell
...gy DELL has remained a low cost provider always and has embraced new technology – World Wide Web to improve their strategy. They sell direct to customers and hence have NO retailer markup and are able to pass on the savings to the customer. Their inherent profits come from their direct relationship with suppliers and ‘buy it ONLY when you need it’ strategy. They source their components right after they receive the order and money from customers. About leadership at DELL: The phenomenal results that DELL has produced over the years have been a result of extreme leadership shown by the leadership of the company. Some of the key points are as follows: 1. Extremely good strategy in direct coherence with their operations. 2. The leadership buy-in into the strategy which is simple and straight forward to understand. 3. Meticulous execution of the strategy. 4. The bench marks that Michael Dell has provided for the company has helped employees ...