Fast Food Nation
... „X Flavourists Food Product Design „X International Flavors & Fragrances (IFF) is the world¡¦s largest flavour company „X The aroma of food can be responsible for approximately ninety percent of its flavour „X The taste of food is largely determined by its colour ¡KThat Smells Good! „X The emergence of the flavour industry occurred in the mid-nineteenth century as processed foods were manufactured on a large scale „X Flavourists consider ¡§mouthfeel¡¨ for processed food „X Aroma and memory are linked which explains why a smell can evoke long forgotten memories Who Do Corporations Use Flavouring? „X The flavours of foods experienced during childhood are often recalled as adults and these ¡§comfort foods¡¨ are a source of pleasure. This is what fast food chains promote. E.g. ¡§Childhood memories of Happy Meals can translate into frequent adult visits to McDonald¡¦s¡K¡¨ „X Consistency and Cost Efficiency „X Satisfying Your Taste Buds Medical Implications „X Not Causational but Correlation „X Childhood Obesity „X Diabetes „X Heart Disease Food for Thought „X Fast food is a ¡¥filler¡¦ and do...