HP
...rs. Ultimately, this would lead to a breakdown in HP’s relationships with its retailers. However, it would be a not-so-wise decision for HP to not try to take advantage of the e-commerce market. This can be accomplished by aligning themselves with their current retailers e-commerce marketing strategies. As each one of HP’s current retailers launches their particular store websites, HP needs to ensure that all of their products currently sold by those stores also makes it onto the internet. Granted, their current retailers may not be as aggressive in the e-commerce market as HP would like for them to be, this would allow HP to get a “foot in the door” in the world of e-commerce. 2. Hewlett Packard should attached their products to other well-known and successful products. It is no secret that Dell Computers is setting the bench-mark when it comes to directly selling products to consumers via the internet. HP should seek an exclusive partnership with Dell Computers that would tie HP products to Dell home computers. As home computers are becoming more and more prevalent in today’s society, so is the need for printers. With tha...