IKEA HISTORY
...ow prices and the consumer chooses a product, picks it up at a self-serve warehouse, and then assembles it. By not charging customers for something they can do on their own, they are able to save money. IKEA offers an assortment of products in several ways. First, it is extensive in function. Their inventory includes everything from plants to living room furniture, and from toys to kitchen wear. Pretty much every basic requirement to build a home is available at IKEA. Secondly, the company is broad in style because it offers products that are modern, practical, and attractive. By combining function and style, the variety existing at IKEA is appropriate for most homes by not being overly extreme or decorated in excess, but it is unique and focuses on what is...