website advantages
...e could see, for example, the product you are selling or service you're providing. However, using a website to advertise and get your business known would obviously have its draw backs if used alone. Even e-commerce giants such as Ebay have established a healthy television advertisement campaign to draw in new users of their shopping site. By using a website alone instantly by-passes all the potential custom available as in narrows down advertising to only those who have access to a computer, where many people who don't have access to the internet could be very interested in what you have to offer. Establishing a website costs a relatively small start-up capital compared to other marketing campaigns such as television, which is a huge benefit as this lowers the opportunity cost of advertising through using this medium. The money being saved by using a website to advertise could be used elsewhere. Tesco have firmly established themselves as the biggest food retailer in the UK. In the last 6 months alone Tesco have grown their home-shopping regular customer base to 750,000 people and made 1,000,000 deliveries since establishing their home-shopping website little over 12 months ago. This has significantly helped Tesco to up their group sales by 10.5% in the last year as well as having they're name in almost every household across the United Kingdom. This is a go...