Business Plan
...re. These companies stimulate their sell through salesperson and print media for advertising. Some of them are involved in e-business by proving their products information to the visitors but no other substitute products available in the same portal for comparative purposes. . There are large numbers of home home renovation contractors scattered around the cities. Some of them have physical office and some of them are mobile freelancer, who only carrying a cell phone. Both of these contractors hunting contract by disseminating their business card into the newly built apartment units or introduced by owners’ acquaintances. Issues rose when there’s further rectification required after the completion of the project, it’s extremely hard to get the contractor to fix the problem in time, situation become worse when the freelance contractor is unreachable. In this case, the owners may experience further loss by hiring other contractor to fix the problems. Powerful home renovation contractors develop their own portal to furnish information to the customers; the target market of these giant home renovation contractors is the upper-middle class who afford to pay higher price. The business model of the Hybrid-home renovation will be a brick-and-click company to cater hybrid customers, this is based on there’s lack of a platform that provide unbiased comprehensive information, advice on home renovation contractors, interior designers materials, as well as conducting e-marketing and forming online “buying alliance” to help the customers secure deeper volume discount. OBJECTIVE · To form china largest online buying alliance. · To become most influential online home renovation advisory · To provide unmatched person-to-person advisory services and elegant affordability products. MARKETING STRATEGY On the customer side, the target market is middle to upper income professionals / business owners who do not have time to plan and need home renovation consultation company to coordinate their home renovation. The concept of Hybrid-Home renovation is to provide customization service to individual who has different budget and requirement in renovating their house. Hybrid-Home renovation will set up an physical front store to give assurance to the customers who wish to ensure that the business is legitimate, apart from that Hybird-Home renovation aim to fully utilize the web technology to gain the competitive advantage and lower administration and advertising cost. Attached here under brief descriptions of how the Hybird-Home renovation works; · House owners can read about feature, quality, and dealer costs for any home renovation materials as well as contractors and interior designers details on Hybird-Home renovation. They can narrow their search to a few makes and models, and conduct side-by-side comparison. They can request Hybird-Home renovation, in collaboration with the manufactures to mail them customized brochures with information on selected makes and models. They can also send their apartment unit layout or engineering scratch to the contractors and interior designers for designing and costing comparison. · When the house owners have identified contractor / interior designer and brand and models of the home renovation material, they can then subscribe / sign up to the Hybird-buying Alliance. Hybird-buying Alliance will act as their buying agent to obtain deeper volume discount from the manufacturer as well as contractors / interior designers. · The house owner can seek advice by entering the Hybird-Chat Room discussion area to find out more information for evaluation by interact with consumers who have bought the same materials or deal with the same contractor / interior designer. · The house owners will be able to sign up for appointments with a particular contractor / interior designer at Hybrid-Home renovation front store. THE BUSINESS MODEL The proposed web site will consist of seven design elements (7Cs) as followings: · Context : Layout and design · Content : Text description, pictures, sound and video the site contains. · Community : Enable user-to-user communication. · Customization : Site’s ability to tailor itself to different users or to allow users to personalize the site. · Communication: The ability for site-to-user, user-to-site, or two-way communicat...