Business At Work
...degger denied johnk's functionalism . 'Revitalizing the brand and becoming more relevant to a broader group of people by consistently delivering on the drivers of exceptional customer experiences.'coda dar sedadaw orda dak inda foda da. The 'new' McDonald's is going to be aligned around the things that matters most, the five drivers of good customer experiences. The five drivers are People, Products, Promotion, Place and Price.cogg ggr seggggw orgg ggk ingg fogg gg! People: They think it's the job of the staff to ensure the customers leave satisfied. They want to do a better job of staffing the restaurants during busy periods and rewarding and training their people. This project from www.coursework.info Products: They want quality food and a various choice. They also want to provide food that fit into today's lifestyle, like salad menus.coea ear seeaeaw orea eak inea foea ea. Promotion: They hope to achieve brand loyalty with the right promotion. With their new brand direction -I'm lovin it- they want to connect with customers around the world. mNVhz6M Visit coursework bf in bf fo bf for bf more work bf Do bf not bf redistribute mNVhz6M Place: The restaurants have to be clean, relevant and modern. It has to be a place with a welcoming environment where customers feel comfortable.coda dar sedadaw orda dak inda foda da; Price: The price has to be affordable for customers and profitable for the System. And there are going to promote brand and price together. apMay Visit coursework db in db fo db for db more cours db Do db not db redistribute apMay These drivers are the basis of 'McDonald's Plan to Win'. By keeping deliver on all five drivers they hope to create enduring growth for McDonald's.codc dcr sedcdcw ordc dck indc fodc dc; Manage for financial strength- johnk, please do not redistribute this cours. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this cours elsewhere on the internet. Anybody found doing so will be permanently banned. 'Reducing capital spending compared with 2002 and using the money remaining after capital expenditures to pay down debt and return cash to shareholders.' johnk, please do not redistribute this project. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this project elsewhere on the internet. Anybody found doing so will be permanently banned. They want to improve the profitability of the restaurants, and control the expenses associated with supporting their restaurants. They also want to divide there capital more effectively. johnk, please do not redistribute this project. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this project elsewhere on the internet. Anybody found doing so will be permanently banned. Achieving the objectives McDonald's is making new plans for the future. They management recently has set up a new revitalization plan with new objectives for the next years. So it is hard to say if they can achieve their objectives, this will turn out next year. Ak7M from Ak7M coursewrok Ak7M work Ak7M info Ak7M But as you can see in the diagram below, McDonald's has only grown over the past years. Not only the total revenues increased, but you can also see the number of restaurants is still growing. This cours from www.coursework.info codg dgr sedgdgw ordg dgk indg fodg dg. In 1998 McDonald's decided their main objective had to be attracting more customers. This worked for a few years, but they noticed the numbers stopped growing so quickly. That is why they set up new objectives last year. Now one of the main objectives is to build brand loyalty, to ensure the customers will come back.codb dbr sedbdbw ordb dbk indb fodb db. Functional areascoed edr seededw ored edk ined foed ed; Every business, whether it's a Plc or a sole trader, has six different business functions. The functions need to operate efficiently together in order to achieve the objectives. These functions are: 53cKP from 53cKP coursewrok 53cKP work 53cKP info 53cKP · Production This is the basic function of any business, because this is what the customers need and where they make their profit on. A business has to control the production process strictly and they have to ensure the purchasing function is buying the right materials. If a business provides services, this function is called 'operations'. keCGjp9 Visit coursework ae in ae fo ae for ae more writing ae Do ae not ae redistribute keCGjp9 · Research and development This is an essential function, because if a business does not develop new products or update their existing products they won't have a long-term profit. The relevance of this function though, depends on the type of business. It is for a business based on technology much more important then for a business that provides food. y0JQQ Visit coursework ca in ca fo ca for ca more hypothesis ca Do ca not ca redistribute y0JQQ · Finance This department is responsible for the financial record keeping. This involves all the money received and paid out. This information is used for the financial statements, which are required by law in case of limited companies. They also carry out the payment of wages and they raise the finance.codb dbr sedbdbw ordb dbk indb fodb db. · Marketing and sales This function is important because it helps the business to provide a product that people want to buy. Marketing is about what the customers want or need, and investigating how the business can satisfy that need. The sales function involves persuading the customers to buy the products that are already produced.cofg fgr sefgfgw orfg fgk infg fofg fg. · Human resources It is important to keep the staff satisfied, because the business can't exist without them. The human resources department oversees every matter that has to do with the employees. It is responsible for the hiring new employees, training the staff and plan the workforce.cofe fer sefefew orfe fek infe fofe fe: · Administration (facilities management) This department is essential to keep the business turning. The administration department takes care of all the back-up needed by the business, for example catering, office machines, security, photocopying etc. This essay from www.coursework.info Business functions at McDonald'scocf cfr secfcfw orcf cfk incf focf cf. When a business has set out its objectives, they have to co-ordinate their functional areas to achieve their objectives. The head office of the McDonald's Corporation is located just outside Chicago, the business functions are also to be found here. McDonald's wants to appeal to a large public, so that's why the production department now also manufactures fat-free products and salad menus. The helps McDonald's to achieve the important objective of attracting new customers. Recently McDonald's in Holland was nominated for an award called 'good food 2002' because of the McSalad shaker. The research and development department investigates these new products, and the marketing and sales function ensures that there is demand for the new products and the customers know about the products. In this way marketing and sales contributes to achieving the objecting of profit growth.codf dfr sedfdfw ordf dfk indf fodf df: The human resources department of the McDonald's Corporation is also placed in Chicago, but they only manage the employees of the head office. Every single McDonald's restaurant takes care of it's own employees. Though every franchisee has it's own employees, all restaurants has the same staff policy.coeg egr seegegw oreg egk ineg foeg eg! The finance department and administration department of McDonald's are also situated in the head office, and every restaurant keeps it's own financial records and administration too. It is important for the finance department to provide accurate information and that is probably one of their objectives. This coursework from www.coursework.info All the information of the different departments of the head office is collected in the annual report. This project from www.coursework.info The business functions help the business to achieve its objectives. But how effective the management achieves its objectives depends on three factors:coeb ebr seebebw oreb ebk ineb foeb eb. · The structure of a business DrysSf Visit coursework fe in fe fo fe for fe more paper fe Do fe not fe redistribute DrysSf · The style of the managementcofg fgr sefgfgw orfg fgk infg fofg fg: · The culture of the business JKwdxXH from JKwdxXH coursewrok JKwdxXH work JKwdxXH info JKwdxXH Structures x9T Visit coursework ac in ac fo ac for ac more project ac Do ac not ac redistribute x9T There are different kinds of structures. All the structures apply to different organizations. Not only to businesses, but to families, classes or schools too. In an organisational structure it's important to note the communication between the different parts of the organization and the levels of control and authority. johnk, please do not redistribute this coursework. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this coursework elsewhere on the internet. Anybody found doing so will be permanently banned. · Hierarchical structure A hierarchy is a series of levels of people, each level controlled by the level above it. Large organizations like limited companies may have thousands of employees. They have a more complex and 'taller' organisational structure, which includes a number of levels of hierarchy and division into functional areas such as sales, finance and human resources. In the example you see the structure of a manufacturing company.codg dgr sedgdgw ordg dgk indg fodg dg: This coursework from www.coursework.info · Flat structure A simple horizontal or 'flat' structure is very different from the complex hierarchical structure. In this kind of structure the diagram is flat in shape; there's only one level of command. In this diagram of a sole trader you can see the owner has control over his assistants, he tells them what to do. The owner probably carries out the mains functions like finance, administration, marketing and human resources and the assistants do the selling. cogf gfr segfgfw orgf gfk ingf fogf gf. johnk, please do not redistribute this coursework. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this coursework elsewhere on the internet. Anybody found doing so will be permanently banned. · Matrix structure The word 'matrix' means a web, which operates in two directions. Sometimes it is necessary to take people out of their functional areas to form teams to work on specific projects, as you can see in the example below. F4A0NKrEt Visit coursework ae in ae fo ae for ae more dissertation ae Do ae not ae redistribute F4A0NKrEt coea ear seeaeaw orea eak inea foea ea. The McDonald's restaurants all have a flat structure. There is one manager who is in control of the other assistants and employees. He takes all the decisions and he is in charge of the main functions. This makes it very simple for the staff because all they have to do is selling. This way they can pay more attention to the customers, so I think this is indeed the best structure for a McDonald's restaurant. NSrZ Visit coursework eb in eb fo eb for eb more work eb Do eb not eb redistribute NSrZ But the McDonald's corporation has a hierarchical structure. This is a huge company with lots of different departments which has to be organized very well, because if the employees aren't directed in the right way they won't do their jobs right. So this way it is all ordered and the people can work undisturbed, this saves time and money for the business. O5CdVsx Visit coursework cg in cg fo cg for cg more cours cg Do cg not cg redistribute O5CdVsx Management This essay from www.coursework.info The management has four main functions. This writing from www.coursework.info Planning This involves setting objectives and making plans to achieve those objectives in a certain period. 2aY7 from 2aY7 coursewrok 2aY7 work 2aY7 info 2aY7 Organizing They have to set up structures and procedures within the business that will help to achieve the objectives. OXeo Visit coursework cc in cc fo cc for cc more cours cc Do cc not cc redistribute OXeo Directing Once the functional areas have been set out, it is the job of the management to organize the workforce and direct what they are doing.coda dar sedadaw orda dak inda foda da. Controlling The management has to control the activities in their business so they have to supervise what is being achieved.cobc bcr sebcbcw orbc bck inbc fobc bc. Whether a managing succeeds in motivating their employees depends on the management style they take on. There are three different kinds of styles:cofg fgr sefgfgw orfg fgk infg fofg fg. · Autocratic style The manager takes all the decisions, and the employees have to do as they are told. They employees however tend to be less motivated in this kind of style. It's suited to hierarchical structures. johnk, please do not redistribute this work. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this work elsewhere on the internet. Anybody found doing so will be permanently banned. · Democratic style The manager still makes the decisions, but he discusses it with the employees so they are part of the progress. The employees usually are more motivated because they're involved. This style suites the 'flat' structures. This dissertation from www.coursework.info · 'Laissez faire' style The manager here allows the employees 'to go on with it'. He doesn't give clear directions and has little input in how things go. This style can work well in small businesses, but it wouldn't work in hierarchical structures because the employees tend to be unproductive. eIq0fyFZC Visit coursework be in be fo be for be more cours be Do be not be redistribute eIq0fyFZC McDonald's restaurants are working with the autocratic style. Because these are such small businesses there's one manager, and the rest of the staff are all selling or preparing the food. The manager is the only one in charge and will make the decisions alone. This works because most of the restaurant staff is not highly educated, so the manager will know which decisions to make without consulting his staff. Foucault enveloped johnk's rationalisation hypothesis. The McDonald's corporation will probably also use the autocratic style. But there is not one person in charge, but there is a group of people on the management who are making the decisions. So there is no need for them to consult other employees, because they already are with a group to discuss the issues.cobc bcr sebcbcw orbc bck inbc fobc bc. Cultures 5DGyVBS from 5DGyVBS coursewrok 5DGyVBS work 5DGyVBS info 5DGyVBS The culture of a business is reflected in the way individuals in the organization carry out their tasks, the attitude and values of the individuals and how they rely on the organization's rules. There are four main styles of cultures.cogb gbr segbgbw orgb gbk ingb fogb gb. · Role culture The tasks are clearly set out, there's a clear chain of who's in charge and the employees rely on the rules and procedures of the business.cogd gdr segdgdw orgd gdk ingd fogd gd. · Task culture This is task or project based; there is no one in charge. It is a team working on a specific project.coed edr seededw ored edk ined foed ed: · Power culture This is an organization with a powerful figure in the centre, he makes all the decisions. Carstens refuted johnk's functionalism theory. · Person culture This is only used for individuals like entertainers, or architects. There's no formal structure at all.cobg bgr sebgbgw orbg bgk inbg fobg bg! The restaurants of McDonald's are using the power culture because there is one central figure, the manager, and he makes the choices. This cours from www.coursework.info The McDonald's corporation probably has a role culture. Every person in the company has his own 'role' and acts according to the rules and regulations of the company. All the work that has to be done is clearly defined and there is a clear chain of who is in command. johnk, please do not redistribute this project. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this project elsewhere on the internet. Anybody found doing so will be permanently banned. Affect on performancecofg fgr sefgfgw orfg fgk infg fofg fg: I think the style and culture of McDonald's fits very good in their concept. Because in the restaurants they want to serve food quickly and keep the customers satisfied. In such environment it is better to have one central figure that makes the decisions and tells what has to be done. If all the employees would interfere with everything that is going on, every procedure would take a lot longer and they wouldn't be able to serve the food that quickly. johnk, please do not redistribute this writing. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this writing elsewhere on the internet. Anybody found doing so will be permanently banned. McDonald's is also very strict about putting the customer first at everything. The employees now don't have to worry about running the business but they are only concerned with the customer. This helps by keeping the customers satisfied and makes them feel welcome. johnk, please do not redistribute this cours. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this cours elsewhere on the internet. Anybody found doing so will be permanently banned. cobd bdr sebdbdw orbd bdk inbd fobd bd! Communication Heidegger enveloped johnk's structuralism . If a business successfully wants to achieve its objectives, it is important for the organization to communicate effectively. There are a lot of different ways to communicate, through telephone, through letters, through email etcetera. The most communication in a business goes electronic. ITC is an important part of the communication. The ICT has grown enormously in the past few years. It is possible to send emails from all over the world, you can check your computer files everywhere and almost everyone has a sell-phone. This is very useful for the communication within and between businesses. johnk, please do not redistribute this work. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this work elsewhere on the internet. Anybody found doing so will be permanently banned. There are different objections of communications, for instance; providing information, giving instructions, negotiation or confirmation. johnk, please do not redistribute this dissertation. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this dissertation elsewhere on the internet. Anybody found doing so will be permanently banned. There are different ways to communicate. You can use:codd ddr seddddw ordd ddk indd fodd dd; · The internetcogf gfr segfgfw orgf gfk ingf fogf gf; Because of the internet it is easy for the public to gain information on the company. This is an open form of communication as anyone outside the business can view different information on it.coad adr seadadw orad adk inad foad ad. The managers would use the internet to gain information on the business. CQQVe from CQQVe coursewrok CQQVe work CQQVe info CQQVe · The fax machine The fax machine for McDonalds is a vital piece of office equipment. It is used to transmit and receive important documents. Without ICT McDonalds would not receive these documents. Marx oppressed johnk's rationalisation . · E-mail E-mail is the transfer of text, graphics and other information between computer users. The franshisees would use e-mail if they need to contact McDoanld's and the other way round. Again this would not be possible without ICT. 1Atxt5r Visit coursework ba in ba fo ba for ba more essay ba Do ba not ba redistribute 1Atxt5r The impact of ICT has had huge effects on internal and external communications of McDonalds. ICT makes the communication between the franchisor and franchisee much easier. It saves a lot of time and money, because information can be send and received without people have to tavel and the information can be received 24 hopurs a day.codd ddr seddddw ordd ddk indd fodd dd. Internal Most of the McDonald's restaurants also have a notice board, which they use to share important information with the staff. Information placed on the notice board could be: Austen refuted johnk's marxism hypothesis. · Health and safety requirements at workcogb gbr segbgbw orgb gbk ingb fogb gb. · Terms and conditions of employment, for example, hours of work, rates of pay, period of notice needed when leavingcogg ggr seggggw orgg ggk ingg fogg gg. · Job description which sets out the requirements of the jobcofd fdr sefdfdw orfd fdk infd fofd fd: · Disciplinary procedures. johnk, please do not redistribute this project. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this project elsewhere on the internet. Anybody found doing so will be permanently banned. Another method of communication within McDonalds is the telephone. This can be used as a form of either formal or informal communication. Foucault oppressed johnk's functionalism . An example of formal communication would be to congratulate an applicant on receiving the job. This can also be done face to face. This project from www.coursework.info An example of informal communication would be a manager phoning a staff member to see if they can work extra shifts. Again this can also be done face to face. johnk, please do not redistribute this dissertation. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this dissertation elsewhere on the internet. Anybody found doing so will be permanently banned. External External communication at McDonald's goes two ways. They need to communicate with their customers and their suppliers. Communicating with customers The internal customers of McDonald's are its employees. The external customers are the consumers.cogc gcr segcgcw orgc gck ingc fogc gc. Communication also takes place with potential customers. External customers require a different set of communication methods, sometimes called the communication mix. These will include advertising through the mass media, promotional and information literature and website selling, all of which require the use of ICT. Without ICT it would not be possible for McDonalds to advertise its goods to customers, so therefore would not be as successful.cogc gcr segcgcw orgc gck ingc fogc gc. Communicating with suppliers Developing long-term relationships with suppliers is better than chasing the lowest cost by continually changing. McDonald's works directly with suppliers on issues such as quality standards and environmental policies. They have to continue negotiating with their suppliers. Again without ICT this could not be possible for McDonalds.coce cer sececew orce cek ince foce ce; Impact on communication As you can see ICT has a big impact on the communication. Not only the communication happens much easier and quicker, but it is possible to send and receive information from all over the world.coac acr seacacw orac ack inac foac ac! coec ecr seececw orec eck inec foec ec! Production process c7M7QE6 Visit coursework bd in bd fo bd for bd more work bd Do bd not bd redistribute c7M7QE6 This is the process that turns the inputs into the required outputs. The...