Saints Case
...esents the environmental analysis of the Saints and the pros and cons of the Saints residing in New Orleans or Los Angles. New Orleans Market Segmentation The question has been poised as to whether the city of New Orleans can continue to support an NFL team. The NFL has release statistics on the organization’s target market. In a press release from Scarborough Sports Marketing it has been found that “56 percent of NFL fans are male and 32 percent are ages 18-34” (Scarborough). These fans are well-educated men who make a large enough salary to support the extra expense of purchasing football tickets. Does New Orleans has a population that fits the NFL’s target market? The US census from 2000 indicates that 33 percent of the New Orleans population consists of males over the age of 18 with a total of 161,445 individuals (Census). The average income in New Orleans is ………….. By looking at these statistics it can be determined that New Orleans really doesn’t have...