NIKE SWOT
...otwear designer lurking inside of every athlete who ever laced up a pair of shoes. When NIKE iD first launched, it provided consumers with the freedom to customize one of two footwear models (running or cross training) in about 80 possible mix-and-match color combinations. Five years and hundreds of thousands of customized pairs later, NIKE iD offers more than 43 models of footwear for personalization, including running, basketball, soccer, baseball, track, collegiate and football models. And with the recent launch of the redesigned site at NIKEiD.com, the public can try their creative hand at personalizing Nike backpacks and watches. NIKE iD now allows for experimenting with up to several thousand new color combinations, viewing a custom work-in-progress from different angles, and finally, adding that ultimate custom accent - a personal iD. What started out as a chance for consumers to take an active role in designing their athletic footwear has grown into an exercise in creativity, freedom of expression, and good old-fashioned ingenuity. So go ahead… make it personal. Nike's story can be told through the evolution of the products that helped define us. Some were groundbreaking. Some started an industry revolution. Some were failures. But ...