E-commerce
...every situation as customers may refuse to answer questions or may give misleading answers. So another way of getting information is to track customer activities on the web. The company will add a tracker to its website that collects data from the users “cookie” log. This helps the company figure out where the customer is going on the web as well as the interests of the user as well. Intelligent Agents Intelligent agent’s help customers determine what to but to satisfy a specific need. It looks at specific product, evaluates it, and decides if that product best fits the customers profile and requirements. One example of an Intelligent Agent is the comparison agent. The comparison agent takes what the customer wants to buy and searches the web for similar items showing the various prices different companies offer. This agent isn’t limited to just price. It can give you warranty information, deliver time, return policy, loan options, and many other attributes that give the customer a better understand of what they are buying and helps narrow the decision making process. Businesses may also use Intelligent Agents to collect information about consumers to create a profile of a customer. With the profile they can have a better understanding of what the customers taste are and can concentrate ads tailored to th...