The gods must be crazy
...their daily chores. Daily they gather berries, roots, and lay out leaves over night to gather water for the following day. They do all these things because that is all they know. The Kalahari could be constituted as a separate culture. They are simply their own culture. They live 600 miles away from what we would consider normal civilization. I would not consider them to be subculture because while they are technically a world within a world, they are unaware that there is a place outside their own world. They adapted to their own environment as anyone else would. As far as they know, it is only them. Ethnocentrism is shown in the film when the pop bottle falls out of the sky and everyone sort of turn against one another. One of the Bushmen uses ethnocentrism in thinking about the culture before the bottle fell from the sky, and used that idea as a yardstick to what is currently happening in their society. 2.In The Gods Must Be Crazy, there is evidence of both a material and a nonmaterial culture. In the beginning of the film, the Kalahari are very much a nonmaterial culture. After the bottle falls from the sky, they become a material culture. This is significant because this transition completely changed a societys norms, folkways and mores. In the beginning the people are expected to share everything, do their part on a day to day basis, and never create crime. In fact, nothing is considered to be bad or evil, not even a poisonous snake. These norms were what kept social control within the cult...