Abstracts of the SBJ
...ar of the games existence but one year. That one year was a 55-10 blow out, but it still pulled a nice 39 percent viewer rate. So many people watch the game, so of them do not even like football. 39 percent of this years viewers were watching just for the advertisements. Businesses know that millions of people will be watching the game, so they spend big money on ads that will stick out and make viewers remember their company name. The Super Bowl is the game of all games and nothing will probably ever change that. Evaluation and Relevance This article can not be any more right. There is no other sporting event like the Super Bowl. Other sports make have good games and great competition, but the Super Bowl provides not only a great game, but new advertisements, and great opening and halftime show, and always a giveaway for a fan to have a chance to win 1 million dollars. It is the ultimate in sports entertainment. And it has been this way since the beginning of the Super Bowl times. I feel this is why it i...