Carnival is our choice ---------Analyze about the reason of carnival at the angle of the consumers’ behavior
.... From the material we can see that consumers’ behaviors differ from country to country. There are no two countries whose consumers have the completely same behaviors. Because it has a buying decision process before consumers make the decision to purchase or nonpurchase the product that attracts them. At the same time this process can be influenced easily by many different social and personal factors, such as family influence, reference groups, social class, values and attitudes, tastes, economic constraints. All above will be differed from country to another. Because the whole background of our living society is different from each other, major in three aspects: politics, economics and culture. (1 ,2,3,4,5) Analyze about the reasons in my opinion Here I will just choose some of the influential factors for my convenience to explain the reason of the carnival’s great victory in China shanghai this summer holiday. I cannot tell every influence in this area because the factors are countless. First: we can afford to carnival. Money in my opinion is the most important to purchase. Also it is the most influential factor to the consumers’ behaviors. If we do not have enough money, we certainly will not to go to buy the product even if it attracts us very much. In another word, only when we have much money and allow ourselves to consumption casually, we can afford to play in playground such as carnival. Before the opening, the carnival company had made a marketing observation on this problem: if the shanghai consumer can afford to carnival? It is the most basically success reason of carnival. They had a very careful work. The average consumption of shanghai citizens is higher than most of the Chinese other cities. The increasing rate of GDP in shanghai is over ten in the last two years. And the people’s average GDP even reaches up to 4.5 thousand dollars. Another observation shows that the price of carnival, personal consumption ranges from 50 to 60 RMB, can be accepted easily by most of the consumers. Second: the good choice of position Carnival hold in shanghai this time has chosen a very good position. For the consumers, the place is full of attractions and very convenient because around the carnival there are many other scenic sports and restaurants. Also, customers here refer to the tourists can go there very quick and convenient. Shanghai in china is a modern big metropolis. It has developed economic and transportation. It can be called the center of the neighborhood. So, all the tourist who want to come and leave shanghai realize their ideas in a very short time. For the above advantages of the carnival, there is no time limit for most of the tourists. One can get to shanghai for carnival today and leave tomorrow. All in all, the tourist can go to the carnival at their convenience. The influence of the time has affect very little on the whole. ...