Marketing
...he product, there will have to be some kind of target market. There will be a need to identify and tailor the website to this specific target market. 6. That statement is so true. The marketing strategy is basically the business layout on paper. It is everything that is planned to be accomplished during the time the business is running. Implementation is the action that sets the business plan into motion. The plan is set, and implementation is the actual beginning of the business. 8. The marketing plan is a written statement of the marketing strategy and specific details about how and when the business gets started. The marketing program is a combination of all the marketing plans put into one big plan in the end for the company to use as a guide. 10. Marketing strategy planning is important for everyone in the company as well as the marketing department because it is basically the big picture of what the firm will do next in the market. If only the marketing department knew what was going on, then the company will fail. 12. A breakthrough opportunity is when something is done that surpasses all other competing companies in the market. It is something done in such a manner that cannot be “copied” for years. An example of this is the Dodge minivan. They were the first company to come out with this concept and since other companies found out that this idea was really successful, they then decided to make their own. Only one problem with this. It takes years to design, make, and produce a car. Testing has to be done as well as a lot of legal paperwork. Because of this, it allowed Dodge to dominate the market in minivans for years. Also since they played their cards right in handling the situation, to this day they still dominate the market for minivans. 14. 16. Convenience. It is easier to push your product through a market that has already been penetrated with more aggressive tactics in advertising and marketing. Product development allows them to stay within the same market, but then whole new plans need to be drawn up in order to sell this new product in the market. This might take more time s...