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...s used in advertisements now contain more and more modern and funny words. In olden days the lines in the advertisement are only short introductions to the product. From it, people felt dull and boring except knowing the name of the product. Secondly .In order to have a better publicizing .the advertiser and the manufacturer spend much more energies on the advertisement to take customers’ fancy. For reason of this one.. Not only are the lines, but also the content are more interesting and substantial. The modern advertisements can introduce the new products to us and reduce the prizes of newspaper magazine and TV program. Finally. Among those advertisements, there are a lot of Foreign ‘ads’. And in many our own advertisements foreign languages and the chance of foreign stars’ appearance are increasing. All of these examples are proved that the thoughts and concepts of the people in our country are becoming more open after opening the “door” to the world. However. At the same time we have made progress with our advertisements. There also have been many problems. First, advertisement in our country is not always truthful. A product is often misrepresented. Many adverti...