What is marketing and why is it important
...any must be one who not only can govern and organize the inside company, but also adept at occupying more and more outside marketing share at the same time. Taking McDonalds as an example. Firstly, McDonalds identifies itself as the fast food company. Secondly, McDonalds promises the same quality materials until present from firmly different material companies. Thirdly, McDonalds establish chains as many as it can at very popular places. These three points prove McDonalds can supply food materials effectively for every single chain. Also, The reason why McDonalds attract customers is the high quality food and the best services. Furthermore, it is convenient for customers to find a McDonald to get in when they would like to eat fast food. Thank to have been doing these so, McDonalds makes a big marketing share at the fast food field. Why is it important? There are three points to illustrate marketing is the most important thing. First of all, the transactions of all kinds of goods are based on marketing. It is unbelievable for a company to make a kind of products from the beginning to the end. For instant, a clothes company ought to buy cloth, thread, design and so on, not to produce them itself. If the company is distracted by plenty of products, it will probably lose the trace and finally go bankrupt. Hence, the best way is buying and selling goods at marketing. Only by doing so can they reduce the cost and improve their strengths from time to time. Moreover, companies make profits from marketing share. Every single product’s profits are the same at a certain period. The more products the company sells, the more profits it gains. Hence, the main task of companies is to widen their marketing. For example, the British Airline Company who is always improving services wish to attract both new and old customers. Especially referring to the Chinese marketing which it was wondering to enter, there is a Chinese staff available every section intended to take care Chinese customers. This is a good piece of advertisement without any extra fees, most importantly, the British Airline Company will ben...