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...tisement therefore can have different themes. Consumption is pleasurable it gives temporary relief to stress. It also gives us a sense of power; possession is also pleasurable because it gives you a sense of ownership. Therefore, things we buy and posses change us, in a way we kind of transform the self, the who and what we are. This lead me to say that the greater percentage of what we consume is just want, wishes and desires. Individuals usually see the world as a good or bad place, this usually leads people to alienate, when the individual feels down they will try to overcome the downer of life with commodity fetishism. Is like giving ourselves a quick hi. Advertisement also works for the benefit of the economy. Advertisement works for the individual but more importantly it works for the economy by publishing their products in the diverse media channels such as radio, television, computers, and flyers in order to expose to numerous consumers. The brainwashing is all about saying that everyone else uses it furthermore making you feel guilty, for example mobile phone campaigns persuade the teenagers to call their parents more, so they will not worry about them. Moreover using famous people saying that their product makes the consumer more attractive in addition to cheap prices and many more, it also fixes human imperfections (the beauty culture). Some ads represent superficial symbols and are misleading, for instance, fashion ads, which expose women in a provocative way and encourage girls to look anorectic. Those ads demonstrate a role model such as a celebrity who looks attractive to the selected age group. This is based on the assumption that people always want to look more beautiful. Cigarette ads use masculine models, in order to send subconscious message that men who smoke it are manly. Last, ads cause people to spend money on product that they don’t really need. This topic is very efficient because context analysis can be applied to collect data/ empirical evidence to explore the topic. I will be able to look at quantitative analysis of contents in communication as a data sources. I was ...