“No Sex, No Violence, No News” from ABC
...cast in the Southern China under the management of AOL Time Warner Inc. This means CETV became the first foreign TV Company to win rights to broadcast to viewers directly in China. The key ingredient to be successful in Chinese media as said by Robert Chua was to stay away from any political and social issue. To what extent is this true was highly questionable. With the growing number of well-educated citizens, it has created a market for a much greater range of information and points of view. They will not simply content with only entertainment programs. The documentary also showed Professor Leonard Chu from Hong Kong Baptist University who see the arrival of television to villages as a positive development, even with its limited programming. At the other hand, we saw the director of Shanghai Communication whose only interest was in selling. He saw television solely as a tool for promoting Chinese products in their developing market. Unfortunately, what he did not understand, Television was not solely invented for moneymaking business. Television is a medium, a communication tool for society, although it came in a more passive form. At the present, CETV is competing heavily with Phoenix Satellite Television (partly owned by Rupert Murdoch), which was also granted license to air their program in Southern China. While most of the programs broadcast in CETV are foreign content (60%), Star TV took a different approach having all their programs in local format, with a theme of Xing Kong Wei Shi. Although both these Satellite TV took a different approach in their programs format, both share the same formula of less political news. Another equally competitive cable was public broadcasting CCTV, which aired eight different channel in Mainland China. Although there is a current limitation that censorship and quotas impose on foreign shows, CCTV has shown a growing demand for European show, especially documentaries. All of this Satellite Televisions are competing heavily in terms of their television program to attract audience to watch their program. Their main sole purpose is to increase their advertising revenue. This statement was backed with the statement from Dr. Geramie Barme, a Sinologist at the Australian National University who said, “The self sacrificing citizen of the past is being turned into a co...