advertising strategy
...Gap Inc. have another successful branch off Threats- The shoe line might put too much strain on the parent company if not successful Marketing Objectives Sales Objective-The five- year plan will start with Gap shoes being opened in particular big cities. The Gap shoe store will be close to the stores that are already establish and the new stores that are being built will have Gap shoes attached to the regular Gap store. In the 2nd year the company will look at the first years sales and see if the shoe line is doing well enough to keep building stores. In the 3rd year, we plan to move women and men accessories into the stores. This way customers can see matching accessories to go with the shoes, to increase the units and dollar per transactions. With these few measurements and the Gap name behind the shoe line, this product should be successful. We would like to obtain sales of $1 million in the first year of promotion. Market Objectives-The target market is 18-44 and this age group is very impressionable. The goal is to gain these individuals solidarity and brand loyalty in two years. Marketing Strategy- Product, Price, Place, Promotion Product-The Gap shoe line will consist of 75% of women shoes and 25% of men shoes. Styles will consist of women’s pumps, flats, boots, sandals, and sneakers. Men styles will consist of boots, casual and dress style. The packaging will stay simple to stay with the parent company-Gap Inc. The shoes will be made of leather and a few non-leather shoes. The Gap shoe line will also sell shoe care products such as cleaner, scuff remover, and water repellent. Then in the 3rd year, the Gap shoe line will increase their products with accessories. Price- The prices we are starting at range from $29.00 to $100.00. The shoes will be made of quality materials and keep us in good competition with Kenneth Cole and Nine West. Place- The shoe line will start off in big cities such as New York, Los Angeles and Philadelphia. Then as the products become more aware, they will st...