Radio Advertising
...eason that our station is a great place to advertise is that our rates a reasonable. Especially, right now because we are running a special, as you can see on our rate sheet. One disadvantage of our station though, is the main age group of our listeners. Our main age group of our listeners is 12-24. We do reach a large group of 18-34 year olds though. Which this actually an advantage for your company because you are trying to reach this age group more. By advertising with our radio station you can achieve your goal of reaching younger customers who will come to your restaurants long after they have aged. It is easy to see that I do not have to convince you with the advantages in advertising with radio in general. I notice hear on the Needs Analysis that you have advertised with radio for many years now. In listening to your comments on the Needs Analysis , you stated that your biggest marketing problem that you face is trying to determine who your customers are. Our station would like to help you define who your customers are more, by helping you develop new and more customers. You also stated that you would like to let help customers become more informed about your restaurants promotions. With the promotion that I have come up with for you I have combined both of your restaurants current promotions. Your Spring Spread Promotion and your Wings To Go Promotion. The promotion discusses that great deal your restaurant has each night of the week as well. For example, we mention the Double Senior citizen discount, knowing that seniors are always looking to great deals. For the Wings To Go Promotion the prom...