the film market environment analysis
...arket size and value will be introduced. In addition, the film customers who our company identify will be analysed, moreover, our main competitors will be analysed. And then the customers’ buying behaviour will also discussed. After that, we will analyse how improve customers satisfaction. Finally, the conclusion with recommendations will be presented. 2. Marketing environment analysis 2.1 size and value of the film markets America is qua the largest film market, the total box offices in America reached about 7.5 billion US Dollars in the last years. In 1990, the Chinese film market reached prosperity phase, people in China were the most interested on film. Then the box offices were around 2.3 billion RMB. But film industry in Chinese market dose not boom today. In 2000, the total box offices dropped quickly to 0.8 billion RMB. According to the recent report, the total film box offices in china increased slowly to 1 billion Dollars in 2003. Base on these data, the total trend of film sales in the world is decreasing in the last recent years. 2.2 Customer segment The customer can be divided into two parts: domestic customers and overseas customers. 2.2.1 Domestic customers a. Regional North America: It is the largest film market in the world. Asian market: There are important areas that eastern and Chinese cultures are existed. Chinese market: Chinese market always is the most importa...