SWOT analysis the Coco-cola company
...ndia, when it was given a choice of either to reveal its secret formula or leave the country. Coke chose to leave. But when it was welcomed back after several years, it was subjected to harassment and constant interference from the political activists. A environmental factors that I must consider when packaging my product is that people are able to recycle the packaging after they have finished using it. So I have decided that my product that I am marketing will be contained in plastic bottle so people can use it for other drinks as well and also plastic is quite cheap to produce. When I was researching Coca-Cola I notice that the drink was also contained in cans and glass bottles. I am focusing on plastic bottles so it can be recycle and to help the environment. ?Coca-Cola must consider the environmental when they are producing their soft drink, they have to make sure that their factories not polluting the environment. Coca-Cola have to make sure that this because if they were polluting the environment then they would face action from pressure groups which could give Coca-Cola bad image. Legal Factors A legal Factor can affect the production of Coca-Cola products are the restrictions on the chemicals that are allowed to be used by Coca-Cola. It is very important that Coca-Cola specify what factor that the drink product they are selling is. Equal opportunities legislation All marketing communications must conform to equal opportunities legislation-there should be no discrimination by gender, race or disability. This can cause difficulties for a business that is targeting a particular market segment 2. Economic issues – Economic factors affect the purchasing power of potential customers and the firm’s cost of capital. Economic factors include: economic growth, interest rate, exchange rates, inflation rates The level of economic development in a market can make an impact on the properties of a product and this impact forces a company to adapt its products in order to meet the needs of the local market. The level of economic progress in a market can be assessed by t he level of revenue, buying power of local consumers and by the state of infrastructure in the foreign market. These indicators provide vital information to the company regarding its marketing strategy. 3. Cultural forces – These are perhaps the biggest issue a researcher can come across while studying new markets. This is because, markets that can be classified as similar on various grounds tend be dissimilar when it comes to culture. The importance on...