Philip K. Wrigley
...art in his quest for success. Philip K. Wrigley was born on December 5, 1894, the son of gum magnate William Wrigley, Jr. Wrigley decided to forego college and entered the family business. “Dad always brought his business home with him…My father was my college.” (Angle 26) Upon his death, William left the gum company to Philip and his legacy. Wrigley was a business-minded conservative who was intolerant of unions annd strikes. For sixty-five years, the Chicago Cubs played a huge part in the life of Phil Wrigley. “No man is qualified to make genuine success of owning a big league unless he is in the game for the love of it.” ( ) His dedication to the team led him to be ML Executive of the Year in 1944. The Cubs always appealed to him because the people who went to the ballgames were the same people who bought the chewing gum. In 1960, he did something different by using a ‘college of coaches’ instead of a manager. The Cubs were sold to the Tribune Company for 10.5 million dollars in1981. The Wrigley Company was known as the premier advertising company. In 1927, the Wrigley Company sponsored the “Wrigley Review” which was one of the first network radio programs to air nationally. His budget during the Great Depression maintained its heavy advertising. Research supports this notion as it is stated “Wrigley was instrumental in the Wrigley’s Company’s postwar policy of holding the price of Wrigley’s gum steady in spite of inflation.” (Garraty 69). Competitors began to sell their gum for ten cents, whereas Wrigley’s gum remained steady at five cents. In 1932,...