reaseach paper in the fashion merchandising field
...nges in various hues, electric blues, true reds, pinks from soft to shocking, and yellows. Sometimes these are used sparingly as accents, sometimes they're used all together, and sometimes they're seen on a background of white or black. Serenity colors are anything that evokes a zen, meditative, soothing feeling that have been around for a while and seem to be staying. This scheme can be done with various versions of colors, but more often are seen in soft cool tones, such as pale aqua, steely blues, soft sages, beiges either used together or separately. Warm to hot colors such as reds, reds on top of pinks, pinks, pinks on top of oranges, with yellows, an exciting palette, that can be used in a muted or very bold way.” (www.designersspeak.com) Another factor in fashion merchandising is the advance in technology. All over the world merchandisers are working with companies that have invented 3 new effective textiles, whether it is wrinkle free or stain free clothing. “Nano-Tex , Emeryville, Calif., has introduced three fabric-enhancing treatments made using nano technology, which enables the enhancements to deliver performance characteristics without lessening the feel, look or comfort of a fabric. A new version of Coolest Comfort is designed for use with wrinkle-free cotton garments coated with resins that block moisture absorption. It uses Nano-Tex’s patented moisture-wicking technology to keep the wearer dry and comfortable by pulling moisture away from the body as quickly as non-treated cotton and 10 times faster than most comparable wrinkle-free cotton fabrics.” “Repels & Releases Stains is suitable for garments such as work wear, uniforms and children’s wear that may be ruined by ground-in stains. Designed for cotton and polyester/cotton fabrics to remove stains left by ketchup, mayonnaise, mustard, oil and grass, it provides the highest level of stain-release capability combined with stain repellency on the market, according to the company.“ (www.textileworld.com) Technology is always changing. It is a key factor to have the maximum technology for an effective business. Technology can cut done on ones workload, as well as time, we all know time is money. “According to Dow Corning Corp ., Midland, Mich., Germany-based BASF AG has developed Cyclanon® 4 XC-W, has introduced the first aftersoaping agent to prevent redeposition of unfixed dyes that have become detached from fibers during the washing-off process. When using the new agent, only a single rinsing bath before aftersoaping is required, compared to three rinsing baths needed when using comparable agents. Cyclanon XC-W is effective regardless of the water hardness, and even in the presence of salt.” (www.textileworld.com) Textiles have been made so advance that they work with ones body temperature. “Burlington WorldWide (BWW) , a business unit of the Greensboro, N.C.-based International Textile Group , has partnered with Outlast Technologies Inc., Boulder, Colo., and Switzerland-based Ciba Specialty Chemicals to develop a new patent-pending finishing technology that enables fabric to adjust to changes in temperature without altering the fabric’s inherent characteristics. Smart Fabric technology™ is based on a proprietary formulation 5 developed by Outlast and Ciba that uses microencapsulated phase-change materials called Thermocules® to absorb and release heat to increase comfort levels. The technology ini...