Rodos palace case studie
...e could invest in some exterior publicity to be known worldwide effectively. → Rodos is seen as a season hotel, with high occupation rates in the April-October months. → A good aspect of Rodos Palace is the flexibility of the space – it has many characteristics to all kind of purposes. 2b) TARGETING → About the targeting it has a multisegment strategy, it has different prices, services and promotions to the different segments of the market, i.e., it has different strategies to different target markets. This kind of strategy requires many financial resources and need the optimization of the costs and the activities well defined. 3) RECOMMENDATIONS → Rhodes Island has a great natural beauty, attractive clime, historical and archaeological treasures, and has great points of interest to the tourists. Rodos Palace could reach this market – the tourist market: both national and international. → A contract with some of the small Greek private airlines could increase the flights to Rhodes during all the year, and not only in the April-October months. This could help Rodos Palace to target the group commercial market (high number of per...