De Mar’s Product Strategy
...an excellent standards in equipment and workmanship. Customers are guaranteed a sound working product. The other areas of De Mar should also exhibit exemplary standards. The marketing would need to emphasize the reliability and guaranteed service provided by the company this marketing would need to show highly professional marketing strategies. The finance department would need to be exact, punctual and accurate with all matters relating to this area. The personal department would have to employ the right type of person to complement these other areas of the De Mar Company. These employees would have to be prepared to take ongoing training and to provide excellent service to customers at what ever time of day or night it is required. Q3 Even though De Mar’s product is primarily a service product, how should each of the 10 OM decisions in the text be managed to ensure that the product is successful? To ensure that the De Mar’s product is successful the following OM decisions need to be managed well. • Design of Goods and Services The product need s to be of beast possible standard available. This includes workmanship and physical product. • Managing Quality The quality of workmanship and goods supplied must always be of the best possible standard. The guarantee of immediate service when required must always be met. The customer must be fully satisfied • Process Strategy The professional way in which they conduct business. • Location Strategies Regardless of where the customer resides service will always be available. No traveling cost w...