Suntory in the U.S. Bottled Water Industry
...Professionalsˇ¦ 2002 Innovation Award for the 11.5-ounce PET container. Weakness „X Poor Growth in 2001 -0.8%. WHY? „X Inability to compete with other stronger rivalries in the market. „X Lack of product development for the enhanced-water. Other bottled water producer managed to develop more ingredients to the water instead of just calcium. „X Low brand recognition in US market. Opportunities „X Diversified into different type of beverages (health-benefits). „X Increased emphasis on healthy lifestyles and improved consumer awareness of the need of proper hydration. Threats „X Strong retailerˇ¦s bargaining power for shelf space. „X Intense competitive rivalry „X Government Regulation related to health. „X Other beverages companies are modifying their product to accommodate the consumerˇ¦s new preference for healthier lifestyle. „X High substitution e.g. Green Tea, the benefits it has. „X Stage of PLC ˇV slow growth ˇV Competitive turbulence. Issues: „X Losing sales and market sha...