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Since the beginning of the twentieth century there has been much discussion on the ideas of persuasion and propaganda. Two books that analyze the claims of persuasion and propaganda are Ogilvy on Advertising and Ace of Propaganda. ... Both books have similar responses to advertising, propaganda and persuasion however there are three distinct examples of contradicting claims. ...
The second text, Age of Propaganda, is a book based on the story behind advertising and persuasion through the means of persuasion tactics. Co-authors Anthony Pratkanis and Elliot Aronson wrote the book because they feel that Americans need to be aware of the propaganda that revolves around each of our lives. Both of these men are researchers on the subject of persuasion and propaganda and offer ways to communicate more clearly in our democracy. ... Age of Propaganda feels that direct mail and direct marketing overall is aimed a deception. ... Ogilvy on Advertising and Age of Propaganda agree somewhat to this claim but still have their differences. ...
Age of Propaganda believes that the use of celebrities in advertising is irrational and bizarre and that it depends on how attractive the source is. ... Age of Propaganda believes that using analogies and metaphors “pre-persuades by highlighting some comparisons while hiding others and by providing a theme or structure for making sense of potentially ambiguous information” (Pratkins, 89). ...
Age of Propaganda and Ogilvy on Advertising are two books about how to become successful communicators and advertisers. ... Even though the two books are very similar and agree on many of the same topics, they each have their own opinions of propaganda.
Approximate Word count = 1326
Approximate Pages = 5.3
(250 words per page double spaced)
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