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... The viewer is led to believe that she will experience tranquility and relaxation when smoking a Parliament Light. ... If the consumer buys Parliament Lights, she will escape into a world without troubles. The advertiser fails to inform the consumer that smoking is addictive and leads to health risks and other negative consequences. ... The advertiser also neglects to impart to the consumer that she will not literally be whisked away to a dazzling paradise. ... The advertiser should emphasize that smoking Parliament Lights satisfies the consumer because of its flavor and aesthetically pleasing qualities, including the recessed filter.
Approximate Word count = 444 Approximate Pages = 1.8 (250 words per page double spaced)
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