Coping with the reaction to your film
...get very upset when they point out that it just does not work or that they didn’t understand what you thought you were conveying. Your ego is all locked up in this particular edit or even finished program and they say you are wrong or confusing them. With this secretive approach you may well have used up most of your edit schedule and budget before you discover the film is not doing what you think it is. It is well worth while to constantly trying out your evolving edits on respected colleagues or even family [as well of course of actually hearing the feedback of the commissioning editor who has the power to insist] . You know everything about the subject. Your ultimate audience might know nothing about it and will see it only once at 25 frame per second. You need to constantly test whether your intentions are being achieved as you form the structure and refine the program’s ‘story’. The key to successfully using this process is to quiz your test audience/s on what they ...