Amazon vs Barnes and Nobles
...Record Industry), Buyers (Music Listeners, Record Industry), New Entrants(WBCN) and Industry Competitors (Industry and WBCN were moving towards more modern music). In order to face the competition, WFNX is trying to change its core competencies like turning to being a hits station (playing more hits and fewer new artists). Its rivals' are breaking WFNX relations with bands, recording industry and new artists and its own employees. Issues and Problems Some of the key elements of radio station profitability are the ability to make people tuned to its station and retain them, to provide more clarity and to play music that they like. However, WFNX could not maintain sustainable competitive advantage in its niche market because it was slow in responding to competition from other entrants like WBCN. This led to problems like not being able to get bands to play free shows, losing talent, losing albums by recording companies' and sales force to the competition. These issues have led to business problems like increased expenses and decreased revenues. The roots of the problems are due to reasons like not being able to follow music test results, respond to the competition threats, maintain competitive advantage, stop competition from stealing talent and identify the core competencies. Recommendations and Rationale for Recommendations WFNX should find a leader who can create a strategy to identify & strengthen the strengths and avoid competition to acquire them. WFNX needs to use its available resources to strengthen its core competencies. Radio industry has been a low marketing industry but in order to gain advantage WFNX needs to use a joint aggressive sales and marketing strategy between Phoenix and WFNX that will allow it to retain its core customers. WFNX's weak signals and clarity had been an ...