Consumer Behavior:
...s is need through vacation. On the other hand, more disposable income for us to use is another factor to look for a leisure trip. The decision to purchase the travel package was a high-involvement process, because we have to put much effort in searching the destination with beautiful beaches, unique culture value and quiet place. Besides, searching for a trusted travel agent to buy the package also important. So, the prepurchase deliberation must be taken place in a considerable amount. Past experiences taught us that we have to search the information diversity and group together to make decision. As the information technology advancement nowadays, Emma and I do the Internet searching process to find some of our favorite places information. On the other side, they go out to some travel agent to check some package information and the price. The influence of reference groups came into play when we all considered the fact that many of our colleagues already taken their vacation trip this year where they go to the small island with sun, beaches and sea. In addition, we mostly relied on the trusted travel agent as an opinion leader when they give advice or recommend about the travel destination and accommodation. Word-of-mouth communications helped us to select a wonderful place to have our vacation. Some of my friends told us that there ...