Indian toy industry
...of 1,250 small and even smaller producers, scattered across the country, Indian Toy Manufacturers, are mainly indulged in soft toys or board and building games. Manufacturing processes are eclectic in the industry as a whole, and include plastics, metals, electronics and plush options. More than 50% of Indian manufacturers now import and distribute Chinese toys, based on the lower pricing available from the Chinese mainland. (Source: Reference[1]) �� Organized Sector: India’s toy production is around Rs 550 crore in the organized sector. Major multinationals, such as Lego and Mattel, dominate the more organized sector. Lego itself controls up to 20% of the domestic market, drawing on production mainly in Denmark, Switzerland, the US and South Korea. With a strategic alliance of Mahindra Intertrade and Lego, Lego branded toys have started establishing their market in the South Asia region. Mattel Toys, as another dominant force in the Indian toy market has developed the organization for product management and distribution, with 19 branch/stock points and over 350 distributors. Some 12,000 retail outlets regularly sell Mattel toys. Funskool Toys is the third largest toy producer. All three big players have a collective marketalternative learning tools. We intend to bring back our culture to every home, power-packed with the latest technology. We intend to grow with the knowledge investment of the public sector which shares our vision.�� Unorganized Sector: The unorganized Toy sector is worth Rs 1,250 crore. With a figure of 1,250 small and even smaller producers, scattered across the country, Indian Toy Manufacturers, are mainly indulged in soft toys or board and building games. Manufacturing processes are eclectic in the industry as a whole, and include plastics, metals, electronics and plush options. More than 50% of Indian ma...