SWOT analysis
...al products. In addition, in terms of cost leadership, the double watch company adopt low-cost, high-efficiency skill in manufacturing compared to the competition due to the improved production technology. High-tech gives the double watch company sound knowledge on how to do things well, size economies through growth, and well-designed products based on continuous improvement over time. Lower cost result in moderate prices than SONY, CK offerings. In the end, the company recruits some specialist marketing expertise who had worked many years in big business. The rich marketing experience make sure a competitive fit between the organization and its environment. Such as determining what marketing strategy can realistically accomplish for a business, and determining when a business needs to reformulate its marketing strategy. analyzing corporate perspective. When it comes to the weakness, it refers the constraints that hinder movement in certain directions. Sony, CK and Rolex are the truly time-honored company and as the biggest rivals to E-watch. For example, Rolex stands for classic or elegant watches: discover the art of precision timekeeping, and the watch collections. Thus, its loyal customers have strong brand loyalty. ‘Brand loyalty results from an initial product trial that is reinforced through satisfaction, leading to repeat purchase.’(Consumer behavior, Leon Schiffman) Brand-loyal customers of Rolex provide the basis for a stable and growing market share, and can be major intangible asset reflected in the purchase price. However, E-watch as a new brand places weaker...