harry potter
...er Prophet" showed that consumer awareness is very high-of the 1,511 adults and children surveyed, at least 90 percent have heard of the boy wizard. But interestingly, not all who know him like him. On a scale of 1 (I can't stand Harry Potter) to 7 (Harry Potter is the best), the median response from children was 4.9, and from adults 4.2, placing him between a 4 (I don't care either way) and a 5 (I like Harry Potter). All told, 61 percent of children and 27 percent of adults gave him a 5 or higher. His popularity will be tracked over time. The report, which will look at consumer attitudes and behavior, is the first phenomenon-based tracking service produced by NPD, a leading market researcher based in Port Washington. Usually it keeps tabs on industry-wide sales, such as toys or restaurants. This could be the star...