UPS
...has a total of 37 countries with online services. Aside from Internet web site expansion, UPS has an opportunity to advertise online with a number of businesses when it comes to delivery services. When an e-business company states their policies for delivery it is not unusual for the company to have a link to the UPS website for tracking purposes. UPS can develop different types of software applications to accommodate the countries trends and culture. The company has already started to adapt to these developments by offering their software downloads of UPS online tools. In creating such applications the company can also take advantage of the name recognition when it comes to online advertising and expansion into other countries. With expansion name recognition is important, but most of all other market opportunities are vital. As a whole the company has many subsidiaries that have been developed based on the demands in the market. By expanding to other countries and allowing user access to online information UPS can ultimately penetrate other markets. This expansion can create strategic alliances with other companies. For instance, UPS already has alliances with ebay.com and oracle. With expansion to other countries through e-commerce the company can increase their list of strategic allies. In the midst of examining the opportunities that UPS can take advantage of there are many threats the company has to keep in mind. These threats include: political issues, Internet connection availability, technology platform constraints in existing companies, lack of education, lack of demand, and cultural barriers. As with everything there is always the political standpoint of every issue. UPS can encounter some negative feedback when it comes to expanding to other countries, especially in the political sense. There may be different laws that apply to delivery systems and allowing users to utilize online services and the country’s government may not want a powerhouse, such as UPS, to have an existence in their society. Whatever the case may be, UPS has to research the country and their political issues very carefully. Along with political issues, the country may not have the capability to have Internet connections and technology platforms that support a user to gain access to the UPS web site. If this can deter the company from expanding to the countries that lack certain technology and in the market as a whole there are many countries that lack technology. Besides the...