creative thinking
...at online auctions are siphoning business away from the substitutes (a signal that substitutes are weak) rather than the other way around (substitutes would be considered a strong competitive force if they were draining revenues or loyalty away from online auction companies) Limited, a weak source of competitive pressure Individuals have little or no leverage to bargain for more favorable terms of use from an auction site operator (no single user accounts for a high percentage of sales, there are thousands of customers)Customers consist of bidders at the online auction sites, while suppliers are those listing goods for sale (but this brings the question: Who pays for the auction services?). Thus, customers are the sellers who list their goods on the online auction services, while suppliers are those companies that supply the products such as ser...