Swot Analysis of opening cafe in Dubai
...larly such as coffee mugs, free Tropical T-Shirts, greeting cards, etc. · Tropical Coffee offers high quality product · Tropical Coffee is a well-known brand name · Ability to enjoy savings of bigger bulk purchase for raw material i.e. coffee beans Weakness · The usage of the website is limited (information and marketing tool) since the business is a cafe, so there is little chance to do selling online which probably reduced its functionality. · The product line is limited to mainly coffee, which might not cover overall market demand. · Limited experience in overseas market i.e. Dubai. Opportunities · Most competitors have offered little promotional offers, which made Tropical Coffee stronger in terms of the marketing aspect. · Update the website regularly with new offers and prices which most of the competitors did not and that gave Tropical Coffee a competitive advantage. · The trend is going towards coffee savvy nation · Increase awareness by expanding Tropical Coffee market share. · The rapidly growth of ...